The world is changing. It's an interesting moment to be involved with media of one sort or another, in many roles (consumer, creator, editor.)
Many already know about OK Go's innovation in music videos. Who hasn't seen the ever-awesome synchronized treadmills? Or the Rube-Goldberg machine? Honestly, what rocks have you been living under?
But with innovation, comes new challenges. The band isn't content to just make great videos, they want to educate their listeners and consumers of their content. Check out the open letter from the band to their fans about embedded videos.
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